Free directory
Where to promote your SaaS.
44 places that still work, and the one thing worth knowing before you post on each. No dead links, no padding.
Launch platforms
11One-day or one-week spikes. Each gives a backlink that outlives the launch.
- Product HuntFreeLaunch at 00:01 PT on a weekday and reply to every comment. The listing page keeps sending traffic for years.
- Hacker News (Show HN)FreePlain text, technical honesty, zero marketing voice. The comments are brutal and worth more than the traffic.
- UneedFreemiumIndie-friendly Product Hunt alternative with a launch queue. Smaller audience, easier top spot.
- FazierFreemiumDaily launch rankings, generous with badges and backlinks.
- MicroLaunchFreemiumMonth-long launch window instead of one day, kinder to products without an audience.
- Peerlist LaunchpadFreeWeekly launches inside a professional network, good for dev and design tools.
- Dev HuntFreeDev tools only. Small but the audience is exactly developers.
- BetaListFreemiumPre-launch and early-stage only. Submit before you consider yourself launched.
- Indie HackersFreePost the story and numbers behind the product, not the product. Milestone posts travel furthest.
- Launching NextFreeLow effort, low traffic, still a clean backlink.
- AppSumoPaidLifetime-deal marketplace. Real revenue and reviews fast, at the price of heavy discounting.
Directories & review sites
13Slow, compounding. AI assistants cross-reference these before recommending tools.
- G2FreemiumNearly every tool ChatGPT recommends has G2 reviews. Claim the profile, then ask real users to review.
- CapterraFreemiumSame effect as G2, and its listings syndicate to GetApp and Software Advice.
- GetAppFreemiumComes with the Capterra listing; check the categorization matches.
- AlternativeToFreeOwns 'X alternative' searches. List yourself as an alternative to the tools people leave.
- SaaSHubFreeAlternatives and comparisons, indexes fast, easy submission.
- TrustRadiusFreemiumLonger-form reviews, weighs more in B2B buying research.
- SaaSworthyFreemiumRanking lists by category; another consistent citation for AI assistants.
- CrunchbaseFreemiumEntity plumbing. A complete profile helps search engines and AI models resolve who you are.
- F6SFreeStartup profile plus access to programs and deals.
- Startup StashPaidCurated tools directory founders actually browse.
- There's An AI For ThatFreemiumThe default AI-tool directory. Only relevant if your product has a real AI angle.
- FuturepediaFreemiumSecond AI directory worth the form; skip the long tail of clones.
- ToolifyFreemiumHigh-volume AI directory, fast listing.
Communities
10Highest-converting traffic. Read each community's rules before your first post.
- r/SideProjectFreeFriendliest big subreddit for showing what you built. Story plus screenshots beats a link drop.
- r/SaaSFreeFounders selling to founders. Lessons-learned posts with real numbers do best.
- r/startupsFreeStrict no-promo outside the feedback threads. Participate first, mention later.
- r/indiehackersFreeSmaller and casual, journey posts welcome.
- r/EntrepreneurRideAlongFreeBuilt for build-in-public journey posts with numbers.
- r/alphaandbetausersFreeExplicitly for recruiting early testers, promo allowed.
- r/InternetIsBeautifulFreeHuge reach, but free tools without signup walls only. One shot, read the rules twice.
- WIPPaidPaid maker community; small, high signal, real accountability.
- Indie WorldwideFreemiumFounder network with intros and a directory of peers at your stage.
- LobstersFreeInvite-only Hacker News sibling. Only for genuinely technical write-ups.
Social channels
5Only compound if you post consistently. Pick one or two, not all six.
- X (build in public)FreeStill the densest founder audience. Daily small posts beat weekly threads.
- LinkedInFreePost as the founder, not the company page. Organic reach is better than anywhere right now.
- BlueskyFreeSmall but the tech crowd that left X is here, and reach is uncrowded.
- YouTubeFreeDemos and tutorials rank in Google and get cited by AI answers. Evergreen, unlike feed posts.
- TikTokFreeWorks for consumer and prosumer tools with a visual payoff. Watch time decides everything.
Newsletters & media
5One feature can beat a month of posting. Pitch a story, not a product.
- Ben's BitesFreeThe AI newsletter for makers; genuinely useful AI products get picked up from submissions.
- TLDRPaidMassive dev reach, mostly paid placements. Worth it for dev tools with budget.
- Starter StoryFreePitch your founder story with revenue numbers; interviews rank for years.
- FailoryFreeInterviews and teardowns; honest numbers get you in.
- Podcasts in your nicheFreePitch 10 small shows, not 2 big ones. Hosts need guests more than you need hosts.